He sees you when you’re sleepin’
He knows when you’re awake
He knows if you’ve been bad or good
So be good for goodness sake
“Santa Claus is Comin’ to Town”
It is December. The month when small children try their hardest to be the kind of people elves don’t have to fudge the truth about. December is the month to stop spitting and hitting. The month to speak more, and whine less. The month to eat your peas and mind your P’s and Q’s.
Every child knows that on the first day of December, the clock starts ticking toward Christmas morning. For generations, parents used the threat that Santa’s elves were watching to get kids to shape up. A few years ago, some very clever marketing gurus capitalized on this legend and convinced a new generation of parents that a creepy, long-legged elf in a green, felt, jumpsuit was just the ticket to keep their sweet Beasties in line.
How does the elf accomplish this, you ask? Well, The elf never sleeps. Like, ever.
There were no elves on any shelves when I was a kid. Thanks to my Scandinavian grandmother, the kids in our family had something far creepier than that. The Julbocken, or Yule goat. From what I’ve learned through the magic of the Google machine, the origins of the Julbocken go back to ancient pagan festivals and the Norse god Thor, who rode a chariot through the sky drawn by two goats. Later, in Scandinavian lore, the Julbock was depicted as a human-like goat figure with horns and hooves, said to represent the devil, ensuring that people deserved their presents. This version of the Julbock was altered into a scary prankster who caused trouble and demanded gifts. Eventually, thanks to Christianity, this legend was replaced by a kinder, gentler, more Church-y version. Ultimately, the malevolent devil goats were replaced with small white-bearded Gnomes and smiling Tomtes that kept tabs during the holiday season.
When we were growing up, my siblings, cousins, and I did not know precisely what a Julbocken was. What our grandmother lacked in specificity, she more than made up for in enthusiasm as she described in lurid detail the chaos the creature was capable of creating. This is because, she would say, the Julbocken was very clever and mean. It could trick children into getting in trouble. If we fought, she’d glare and tell us the Julbocken was watching us. When the cookies burned, she’d blame the Julbocken. If someone slipped on the ice, the Julbocken had pushed them. Stomach flu the week before Christmas? All the Julbocken’s fault. During the rest of the year, it was our grandfather who was the storyteller of the family. In December, it was our grandmother who wove fantastic tales that kept her seven grandchildren on their toes.
And so, as far as I’m concerned, even if parents today have to keep moving that dumb little elf around when their kids are asleep to keep the story alive, at least the children of today don’t have to worry about things like weird Scandinavian devil goats messing up Christmas for them.
And if you are a toy marketer, I’d suggest steering clear of a Julbocken on a Shelf. I don’t think it will be a big seller.
Unless, of course, you are marketing specifically to Scandinavian grandmothers.